To start the conversation in your category think about drawing viewers into the conversation.  The kinds of things that are interesting to people are tips from your area of expertise, stories from the trenches, product reviews, events, etc.  These can be a paragraph that explains what something is, how it works, a diy how-to article, [...]

Here’s a simple one — keep your advertising fresh.  When you’re advertising make sure you change things before your advertising gets stale.  I’ve watched it again and again: Run a new advertisement for a week.  You’ll get some response from it.  As it’s hit most of its audience the response rate drops.  If you keep [...]

Here is what you need to get started hosting a category on GoSpotting: Setting up an account: First, setup an account that will be used to post on GoSpotting.  Tip: Use a business email address to do it.  After that you’ll be prompted to set the “nickname” and “Web address (URL)” for the account.  When [...]

I bet you get the idea that you can have a blurb describing your business to the right of the category you host.  That’s easy to see on categories like http://www.gospotting.com/cumberland-md/tag/toys or http://www.gospotting.com/cumberland-md/tag/trails  That has some value, but how do you get value out of writing up a post for that category? First let me [...]

Here’s an overview of GoSpotting.com: What: GoSpotting.com/cumberland-md is a hyper-local social network.  It is just about Cumberland,MD.  All the categories outside of the “Marketplace” will have a “Spot Host”.  Here you can see the Tree House Toy’s Category http://www.gospotting.com/cumberland-md/tag/toys How: Organizations, businesses, and individuals can benefit from GoSpotting by being a “Spot Host”.  As a spot host you announce events, [...]

At GoSpotting we know everything happens locally AND what happens right here, under our noses, has been undervalued for a long time. We’re here to bring your neighborhood and local connections back to you. With all the power that Local has, is it has never been as powerful as it is now. The internet lets [...]

Ok, I’ve gotten two different requests in the last five days to help a customer understand why their website is not prominently listed in search results from search engines.  Here’s my quick reference card for you: The first step is NOT to pay for search ranking (Google Adwords, Yahoo paid search, etc.) The second step [...]