Monthly Archives: September 2010

Landing Pages — Conversion 201

Posted on September 14, 2010 by leo

First, let’s define “landing page”. Definition: Landing page — the web page you are delivered to after clicking on a web advertisement. Landing pages are web pages.  Plain and simple.  They are THE web page you are delivered to after … Continue reading →

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Conversion 101

Posted on September 7, 2010 by leo

Advertising systems on the web make it easy to answer the question “How well is my ad working?”  For more on this see my previous post “Do They Want it?”  This leads advertisers to ask the next question: “How do … Continue reading →

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Facebook is NOT the web

Posted on September 3, 2010 by leo

Facebook offers a connection to the largest volume of local people and eyeballs there is on the web.  So maybe it’s enough?  Maybe all you need to do is get on facebook, figure out how to use it to your … Continue reading →

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