Category Archives: advertising
The good, bad, and ugly of increasing CTR – part 1, The Bad
True, increasing your Click Through Ratio (CTR) will: Good Make Google, Bing, and Yahoo happy Increase your ad’s quality score Decrease your Cost Per Click (CPC) Bad Spend your budget faster Decrease the number of impressions your ad gets Increase the cost … Continue reading
Balanced acquisition marketing
Acquisition marketing. Most businesses want it. I do it; with a twist. Of course you want new customers. In this statement is the assumption you are from planet earth. If this assumption is incorrect please forgive my ignorance. So, for … Continue reading
Spend time working with your employees
I was on my way to my last planned meeting with my last remaining pennswoods.net engineer, Chris, this morning when I had a thought worth sharing. Great insights come from involving yourself with the people that make your strategy happen. … Continue reading
New technology companies and complexity
Here’s a thought: Most new technology companies which are started by techie boys and girls will make an important mistake. They will have embedded in their minds that growing the complexity and “completeness” of their technology offering is a kind … Continue reading
Landing Pages — Conversion 201
First, let’s define “landing page”. Definition: Landing page — the web page you are delivered to after clicking on a web advertisement. Landing pages are web pages. Plain and simple. They are THE web page you are delivered to after … Continue reading
Conversion 101
Advertising systems on the web make it easy to answer the question “How well is my ad working?” For more on this see my previous post “Do They Want it?” This leads advertisers to ask the next question: “How do … Continue reading
Facebook is NOT the web
Facebook offers a connection to the largest volume of local people and eyeballs there is on the web. So maybe it’s enough? Maybe all you need to do is get on facebook, figure out how to use it to your … Continue reading
Yell-o-pages? Oh, yellow pages.
Listing your business with the chamber of commerce, the yellow pages, and other local directories has always been a powerful driver of new business. It’s also costly. Here’s how the web is turning this old way to list your business … Continue reading
Search Engine Checklist
I’ve received questions about search engine visibility so often that I decided to distill the most important points of my previous article I can’t find my site; Search engine help! If you’d like more details about this topic, read that … Continue reading
Blogging for dollars
I’ve talked about how sites like GoSpotting.com, Facebook, Twitter, and so on are really good for making contact with new customers and bolstering your relationship with existing ones. What if you don’t understand how to be “connected in realtime” to … Continue reading