Category Archives: GoSpotting.com
Conversion 101
Advertising systems on the web make it easy to answer the question “How well is my ad working?” For more on this see my previous post “Do They Want it?” This leads advertisers to ask the next question: “How do … Continue reading
Yell-o-pages? Oh, yellow pages.
Listing your business with the chamber of commerce, the yellow pages, and other local directories has always been a powerful driver of new business. It’s also costly. Here’s how the web is turning this old way to list your business … Continue reading
Blogging for dollars
I’ve talked about how sites like GoSpotting.com, Facebook, Twitter, and so on are really good for making contact with new customers and bolstering your relationship with existing ones. What if you don’t understand how to be “connected in realtime” to … Continue reading
Who has time to connect with customers online?
There are 1,000,000 things for all of us to do every day. The difference between the ones that get done and the ones that don’t? Choice. You choose to do the ones that get done and you choose NOT to … Continue reading
GoSpotting, Facebook, and What It Means To Be Local
Facebook is an incredible tool for connecting with everyone you’ve met before (high school, previous email contacts, etc.). It is also a powerful way to connect with the Facebook friends of everyone you’ve met before. That second statement is the … Continue reading
It’s quiet in here! What do I say?
To start the conversation in your category think about drawing viewers into the conversation. The kinds of things that are interesting to people are tips from your area of expertise, stories from the trenches, product reviews, events, etc. These can … Continue reading
The Magic of New
Here’s a simple one — keep your advertising fresh. When you’re advertising make sure you change things before your advertising gets stale. I’ve watched it again and again: Run a new advertisement for a week. You’ll get some response from … Continue reading
How to become a Spot Host
Here is what you need to get started hosting a category on GoSpotting: Setting up an account: First, setup an account that will be used to post on GoSpotting. Tip: Use a business email address to do it. After that … Continue reading