Facebook is an incredible tool for connecting with everyone you’ve met before (high school, previous email contacts, etc.).  It is also a powerful way to connect with the Facebook friends of everyone you’ve met before.  That second statement is the amazing value of Facebook.  Communicate compelling information and your friends on Facebook will pass it on to THEIR friends.  It cannot be denied — if you use Facebook to your fullest advantage you’ll be well served.  Word of your products and services will spread.

The benefit of GoSpotting over Facebook is two fold:

1. Your posts on GoSpotting are PUBLIC and can be found by folks searching on popular search engines for what you discuss.  Much of the discussion on Facebook is private, by invitation only — it can’t be found by NEW CUSTOMERS through search engines.
2. The audience on GoSpotting is VERY local.  Since it is so local it looks much more interesting to visitors because everything going on is nearby.  This relevance means your offerings stand out.

The best part?  If you’re already using Facebook you already understand the kind of content that engages your potential customers.  You can practically cut and paste your Facebook updates to GoSpotting and viceversa!  This means you can take advantage of the local audience on GoSpotting without adding to your workload.  If you’re not already familiar with Facebook?  Well, then what you learn on GoSpotting will also work on Facebook.  Win-win.

If you’re not sure if you’re using Facebook and GoSpotting to your fullest advantage with as little pain and wasted time as possible make sure to read a previous article: Social Media Explained …

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