Don’t expect that the people (customers) you talk (market) to are the same as you. Try something . Then listen.
That’s mostly it. Today’s post is a reminder. One of those things you learned in kindergarten, your grandmother taught you, etc. However, it is one we all forget much of the time. We have an agenda. We have a plan. We’re going to drive sales and visibility of our business. I just want you to remember to spend some time in the passenger seat and try to find what your customers, visitors, donors, even employees want.
This dialog gives you an ability to listen you’ve never had before. This is the biggest single benefit of social media (GoSpotting, Facebook, and, what’s that other one?…. Oh, MySpace, and many others).
Take a break from your usual schedule today and see if you can find just one thing you’re customers are telling you that you’re missing.