Here’s a simple one — keep your advertising fresh.  When you’re advertising make sure you change things before your advertising gets stale.  I’ve watched it again and again: Run a new advertisement for a week.  You’ll get some response from it.  As it’s hit most of its audience the response rate drops.  If you keep running that advertisement you’re not going to get much response going forward.  However, as soon as you change it, with an equally engaging and marketable ad that’s new, BAM!,  your response rate goes up again.  It’s almost magic.  But it’s not , it’s just new.

So, if you’ve been running the same ad for more than a week or two consider replacing it with a new one.  The hour spent cooking up a new advertisement will be well worth it.  Remember, with online advertising, you can TEST your ads to see how effective they are.  See my previous post “Do they want it?” to learn more about testing the ad and market.